Every organization deserves enterprise-grade infrastructure.
Connect consolidates member management, finances, governance, events, real-time communications, document collaboration, marketplace, and an AI co-pilot into a single secure cloud-native platform — replacing 8–12 disconnected SaaS tools.
$47.2B
Total Addressable Market
Growing 23% YoY · Global SMB + non-profit + association software
14
Microservices Shipped
Auth, Org, Events, Payments, Chat, AI, Documents, Notifications + more
3
Client Surfaces
Next.js web app · Platform admin · Expo iOS/Android
30 : 1
Projected LTV : CAC
~78% gross margin at scale · 16-week payback period
01
The Problem
Organizations juggle 8–12 fragmented tools (Slack, QuickBooks, Eventbrite, Mailchimp, Drive…), losing thousands annually and burying institutional knowledge in silos.
02
The Solution
One purpose-built OS for organizations. Modular by design, cloud-native, with an AI assistant (Odilia) that turns the entire workspace into a queryable knowledge base.
03
The Opportunity
Lead the consolidation of an $11B fragmented mid-market into a single platform. Beachhead in underserved diaspora & African association markets, scaling into the US & EU professional-association tier.
WEBFORX CONNECT
03 · The Problem
The Problem
Organizations are drowning in tool sprawl.
A typical non-profit, association, school, or community group runs on 8–12 disconnected SaaS subscriptions — each with its own login, billing, data silo, and admin burden.
$3,800
Avg. annual SaaS spend per small org — most of it duplicated functionality
11hrs
Lost weekly per admin reconciling members, payments, attendance across tools
68%
Of organizations report critical data trapped in spreadsheets and email threads
0
End-to-end platforms purpose-built for the full member-to-money lifecycle
The result
Leaders spend more time herding tools than serving members. Smaller and underserved organizations are systematically priced out of professional infrastructure.
One platform. Every workflow an organization needs.
Connect replaces the patchwork. From the day a member is invited to the moment they donate, vote, attend, post, message, or receive a 1099 — every interaction lives on one secure, cloud-native platform.
Unified identity & roles — RBAC across web, mobile, admin, with OAuth, MFA, JWT sessions.
Money in & out — Stripe, PayPal, Paystack, Flutterwave. Reconciliation built-in.
Knowledge engine — Odilia AI (RAG over pgvector) makes the org self-queryable.
Marketplace built-in — Members monetize services, training, mentorship inside the platform.
The 10× insight: the same data backbone that powers operations becomes the AI's knowledge graph — every other org-tech vendor is bolting AI onto a CRM. We're shipping AI on top of the entire organizational substrate.
Web Connect · Organization dashboard · live product
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05 · Product Capabilities
Product Capabilities
Six pillars. One backbone.
Each pillar is an independently scalable microservice. Together they form an end-to-end organizational OS.
MG
Members & Governance
Profiles, groups, roles, RBAC, invitations, democratic voting, attendance, and member directories with rich search.
OAuth · MFA · JWT refresh
Role & permission matrices
Voting + quorum logic
EV
Events & Gallery
Event creation, RSVP, attendance tracking, hosting schedules, and photo/video galleries per event.
Calendar & iCal sync
Donations & ticketing
Media galleries
$
Financials & Payments
Dues, donations, transactions, wallets, penalties, exports, and full audit trails — multi-gateway.
Stripe · PayPal · Paystack · Flutterwave
Member-account reconciliation
Revenue analytics
CM
Communications
Real-time chat (Socket.IO), broadcast announcements, email/SMS/push, and acknowledgement tracking.
Direct & group chat
SMTP · Twilio · FCM channels
Read receipts & analytics
BH
BusinessHub Marketplace
Six embedded marketplaces: Services, LocalBusiness, Training, Mentorship, Marketplace, Real-Estate.
Two-sided escrow-ready
Verified-member listings
Network-effect by design
AI
Odilia AI Assistant
RAG-powered co-pilot over the entire org workspace. Answers questions about members, events, finances, docs in natural language.
pgvector embeddings
OpenAI · Anthropic · Gemini
Multi-provider LLM gateway
WEBFORX CONNECT
06 · Product Showcase
Live Product
Shipped. Polished. In production.
Real screens from the live product — built on Next.js 15, React 19, Tailwind, and our 14-service backend.
Members & Groups · RBAC
Real-time Chat (Socket.IO)
BusinessHub Marketplace
Org Info & Governance
Next.js 15 · React 19Expo 54 · React Native 0.81 (iOS & Android)WCAG-AA color & contrastFully responsive · mobile-firstPlaywright + k6 + OWASP ZAP test suite
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07 · Platform Architecture
Platform Architecture
Built cloud-native. Designed to scale.
A modular microservice platform that scales horizontally per workload, exposes one stable public API, and treats security & observability as first-class concerns from day one.
▼ Client Surfaces
Web App · Next.js
iOS · React Native
Android · React Native
Platform Admin
↓
▼ Edge & Perimeter
Global CDN
Web Application Firewall
DDoS Protection
Identity Federation (OAuth · MFA)
Load Balancing
↓
▼ API Gateway (Kong · DB-less declarative)
Kong API Gateway · /api/* routing · JWT validation · rate limiting
12 production-grade microservices · each with its own Dockerfile, Prisma schema, Forgejo CI workflow, security audit script, and quality-gate. Postgres + pgvector for vector search. RabbitMQ for async. Redis for cache & session.
Five high-affinity segments — each one of them already pays for fragmented tools we replace. We start in the US, expand to the EU, and dominate the underserved African & diaspora market.
Non-Profit Organizations
$14.5B
1.5M globally · 350K+ in US alone · $180–$450/org/yr current spend
Community Orgs & Societies
$12.8B
500K+ globally · diaspora groups, alumni networks, cultural assocs.
Professional Associations
$8.2B
28K+ in US · $500–$2,000/org/yr · highest willingness to pay
280M+ association members across Africa and its global diaspora are systematically underserved by US-built SaaS. We've designed Connect with multi-currency payments, low-bandwidth UX, and culturally-specific governance models (rotating dues, hometown unions, alumni rings) — defensible product-market fit that incumbents can't retrofit.
280M+
Global association members reachable
60M+
Underserved cultural & non-profit communities
Beachhead → US/EU expansion is the inverse of how Mighty Networks, Wild Apricot, and incumbents grew. We arrive at the US market having already proven defensibility in a harder one.
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11 · Competitive Landscape
Competitive Landscape
No one ships the full stack.
Every competitor is a slice. Connect is the surface.
Capability
Webforx Connect
Mighty Networks
Wild Apricot
Slack + add-ons
Salesforce NPSP
Unified member management
✓
~
✓
✕
✓
Real-time chat & broadcast
✓
✓
✕
✓
✕
Financial accounts & multi-gateway payments
✓
~
~
✕
~
Events, attendance & galleries
✓
✓
✓
✕
~
Embedded marketplace (6 hubs)
✓
✕
✕
✕
✕
Democratic voting & governance
✓
✕
✕
✕
✕
AI co-pilot (RAG over org data)
✓
✕
✕
~
~
Multi-currency · global payments
✓
✕
✕
✕
~
Cloud-native microservices architecture
✓
✕
✕
✓
✓
SMB-friendly price (Free–$899/mo)
✓
✓
✓
~
✕
Our moat: Architectural depth (microservices + AI) at SMB price points, plus a defensible wedge in markets US-built competitors structurally cannot serve. Switching cost compounds as the marketplace, financial history, and AI knowledge graph mature inside Connect.
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12 · Business Model
Business Model · Pricing
Priced at parity with the market. Built to beat it.
A free-to-paid funnel anchored against verified competitor pricing (Wild Apricot · Mighty Networks · Circle · Hivebrite), with a defensible feature premium and discount strategy aligned to our wedge.
Free
$0
Up to 25 members
Member directory
Basic events & chat
1 admin
Starter
$59/mo
$49/mo annual prepay
Up to 100 members
Everything in Free
All payment gateways
Custom branding
3 admins · email support
Growth
Most Popular
$149/mo
$129/mo annual prepay
Up to 500 members
Everything in Starter
Financials & exports
Voting & governance
BusinessHub marketplace
Odilia AI · 3K queries/mo
Professional
$349/mo
$299/mo annual prepay
Up to 2,000 members
Everything in Growth
Multi-currency payments
Odilia AI · 15K queries/mo
Custom domain
Priority support · 99.9% SLA
Enterprise
$899+/mo
$799/mo annual · contact sales
Unlimited · SSO · BAA
Everything in Professional
SAML SSO · single-tenant
SOC 2 · HIPAA BAA
Dedicated CSM · 99.95% SLA
Discount Strategy · Win-Win Pricing
17% off annual prepay30% nonprofit (501c3)50% Founding-100 cohort50% Africa & diaspora startup
Anchored to the market
Growth tier sits between Wild Apricot Community ($120) and Mighty Business ($179) — but bundles AI, voting, governance, and financials that neither offers. Enterprise at parity with Hivebrite ($799), with multi-currency and embedded marketplace built-in.
2.5%
BusinessHub take-rate
vs Mighty 5% · Circle 1–2%
$1,528
Blended ARPU/yr
Counting freemium · $2,351 paying-only
~78%
Gross margin at scale
Container efficiency · multi-tenant
30 : 1
LTV : CAC target
~16-week payback period
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13 · Go-To-Market
Go-To-Market
Win the diaspora wedge. Expand the global flank.
Channel 1 · 40%
Direct Sales
Outbound to large associations, nonprofit networks, university alumni offices. 30-day pilots → annual contracts.
Beachhead in diaspora & African association market
50 paid pilots across Nigerian, Ghanaian, Cameroonian, and Kenyan diaspora associations in US/UK. Local payment rails (Paystack, Flutterwave) already live.
Phase 2 · Months 12–36
Global flank — US/EU mid-market
Cloud marketplaces and reseller listings, SOC2 Type II in hand, partner-led scale into US nonprofits, professional associations, and EU member-orgs. Targeting 5,000 paying orgs by month 36.
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14 · Financial Projections
5-Year Financial Outlook
$420K → $24M ARR in 5 years.
Bottom-up model based on the new market-anchored pricing. Lower per-org price expands the freemium funnel, accelerates conversion, and grows net revenue faster than premium pricing would have.
68% → 78%
Gross margin (Y1 → Y5)
88%
Net revenue retention
80
Headcount by Year 5
~16wk
CAC payback period
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15 · Roadmap & Milestones
Roadmap & Strategic Milestones
From MVP to 1,500 paying orgs in 18 months.
Sequenced milestones across product, compliance, geographic expansion, and team — each one unlocks the next wave of customers.
Phase 1 · Months 0 – 6
Beachhead & Product Hardening
Production cutover — migrate from local Compose stack to managed Kubernetes & multi-AZ Postgres.
Odilia AI v2 — hybrid retrieval (vector + keyword) for richer org Q&A.
50 pilot organizations across diaspora associations in US, UK, Germany.
White-label tier — large alumni associations and faith networks deploy Connect under their own brand.
Default OS for organizations — same platform, 15-member club to 50,000-member professional association.
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16 · Team & Vision
Founding Team · Vision
Six cloud engineers building the next default OS for organizations.
Why this team can win
Six Cloud DevOps Engineers with collective experience spanning private enterprise, public sector, government, and NGO deployments. Every team member brings 5+ years on cloud-native systems — several with 10+ years on production-critical infrastructure.
★ Cloud-native architecture★ Kubernetes at scale★ DevSecOps + compliance★ Terraform + GitOps★ Microservices in Node + TS★ Payment systems integration★ Public-sector / NGO delivery★ Mobile (iOS + Android)
Differentiator: Unlike most SaaS founding teams (one engineer + one PM + one growth), Connect is being built by a team that has shipped and operated cloud-native production systems before. Cloud spend, security, and reliability are not learning curves — they're table stakes.
GO
Godwill Ocheme
Founder · Chief Executive Officer
DevSecOps · Cloud architecture · Product
linkedin.com/in/godwill-ocheme-81b5181b7
SO
Simon Ocheme
Co-founder · Chief Technology Officer
Engineering leadership · Architecture · Security
linkedin.com/in/simon-ocheme-52044024
EK
Eric Kemvou
Co-founder · Chief Information Officer
Cloud platforms · IT strategy · Kubernetes
linkedin.com · profile pending
TL
Tia Leonard
Co-founder · Chief Operating Officer
Operations · Delivery · Customer success
linkedin.com/in/merluise-tia
IP
Ikoyi Peters
Co-founder · Chief Financial Officer
Finance · Unit economics · Treasury
linkedin.com/in/ikoyi-peter-35a68ba1
DE
Daniel Ella
Co-founder · Chief Marketing Officer
Growth · Brand · Demand generation
linkedin.com/in/daniel-ella-452a5b12a
Vision · 2030
Connect becomes the default operating system for the world's organizations.
From a 15-member diaspora club in Houston to a 50,000-member professional association in Berlin — same platform, same security guarantees, same AI co-pilot.
